Why is ITC failing to keep up with emerging market trends?
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ITC Ltd.’s Share Price often fluctuates between INR 190 and 200. With a century-old legacy, the company had started expanding its operations from cigarettes in the 1970s. Originated as the Imperial Tobacco Company, the company was primarily involved in the business of Cigarettes for over a century. As of today's date, over 80% of the market share of the tobacco industry is captured by ITC Ltd., and ITC brands like Gold Flake and Classic have attained an iconic status in spite of limited if not nil marketing and advertisement.
Why is ITC failing to keep up with emerging market trends?
Why is ITC failing to keep up with emerging…
Why is ITC failing to keep up with emerging market trends?
ITC Ltd.’s Share Price often fluctuates between INR 190 and 200. With a century-old legacy, the company had started expanding its operations from cigarettes in the 1970s. Originated as the Imperial Tobacco Company, the company was primarily involved in the business of Cigarettes for over a century. As of today's date, over 80% of the market share of the tobacco industry is captured by ITC Ltd., and ITC brands like Gold Flake and Classic have attained an iconic status in spite of limited if not nil marketing and advertisement.